|
|
|
Industrial Automation |
|
|
Industrial Automation Companies (Integration).
 The internet can benefit any automation company
Many industrial integration companies are hurting in this current declining economy due to the recesion in manufacturing in the USA and the exportation of manufacturing jobs to Asia.
One way automation integrators can stay continually visible to potential customers is to have a professional presence on the internet that will boost sales and increase phone calls from potential buyers of industrial automation.
Strangely enough, most websites of integration companies are not at the level they should be. It seems they forgot that critical part of their business to concentrate only on producing machines or other kinds of industrial automation, leaving thousands of dollars on the table from potential buyers.
Let's say you are very good at integrating and programming robotics and pick and place machines. From what industry are your potential customers coming? From semiconductors? The automotive industry? Food and beverage industry? Or perhaps from multiple industries? Then the way you transmit the information on your website has to appeal to the individuals making
decisions at ALL of those companies. The reason they will want to talk to you is because you either will: cut their cost of manufacturing, increase the quality of their process, reduce their production time, or help them comply to a specific code (such as is the case with some pharmaceuticals or food and beverage companies). If you can not help them in any those areas and you cannot highlight those benefits and incentives on your website, then it is unlikely that your internet pressence is making a significant impact on generating new business for you.
Almost any kid studying mechatronics at college can sell a robot and install it nowadays, but what exactly can you do in order to differentiate yourself and motivate the engineer or potential buyer to pick up the phone and call your company? You have to deliver value, and that value has to be conveyed through words and images.
 Bring more quality leads to your business
We are not talking here about Search Engine Optimization. Although, the way you portray the information on your company website will make an impact at the search engine level. Keywords need to be spread out among the content of your pages so that the complex algorithms that google, yahoo and msn use, can analyze the information and crawl through your website pages effectively.
At Teksapiens, we know what works. So your chances of being displayed on the front page of the search engine when a keyword is entered are as high as possible. Contact us now! |
|
|
|
