Isn't it true that only large, well-known companies need a website?

False. Websites are a great way for all businesses - both large and small - to establish their image and credibility. It is a nonreplaceable tool for enhancing business image and profitability. A small company can also use its website to improve their customer service and to provide information to customers or clients. For example, a small beauty saloon can develop its own customer data base and inform its customers on a regular basis about new available services and products, about price changes, specials, discounts or coupons. Their website can show testimonials of other satisfied customers, and display pictures of the salon, or the products (we can take the pictures if you do not have them yourself). They can put their website on their business cards and other marketing material to enhance their professional image, and they can even offer a newsletter on a regular basis to customers. Here is another example: A restaurant can display their menu and prices, which makes it easier for customers to order take out, and they can show their different locations, have a biography of their Chef or a history of the restaurant, and display inviting pictures of tasty dishes, or the inviting atmosphere of the restaurant itself. They can tell about new courses available, special discounts, promotions and coupons, etc. There is no connection between the size of a company and the need for a website. If your business has a need to be successful and attract customers, then it will benefit from a professional Web presence.

In order to receive the results that YOU are looking for your website, just clearly outline to the Website Developer it's goal. The Developer will help you also in determining your goals and the tasks of the website.


Do I really need a website, since I already have plenty of customers?

Absolutely. The manager of a company who thinks he doesn't need a website because he already has customers, is not interested in developing his business or even retaining the customers that he already has. Of course, when the manager has a small, impersonal rural shop without even a name, and the manager has neither the wish, nor ideas for further progression, he does not need a website either. Most likely, he does not think about development or promotion, and it is a business without a future. A businessman who intends to develop his business and continue offering goods or services to his customers year after year and far into the future, certainly needs a website, and the sooner, the better. Otherwise, they risk loosing their customers to their competition who HAVE stayed on top of current technology and maintain a more professional image and an enhanced form of advertising and marketing via the Internet.




Do I really need a website, since I already advertise on TV and in press?

Absolutely. No matter how effective the advertising in press, television and radio may appear to be today, it is not wise to limit yourself only to these methods, and miss the opportunities offered by the Internet in the modern information era. When your phone number or address are mentioned on television or on the radio, customers only have a few seconds to memorize it, and your listening audience is limited. Also, a newspaper with your ad may get lost and is limited to a particular geographic area. These forms of advertising are only good for a few commercials, or a few printings, and then you have to pay again. The cost over the years can add up to be quiet expensive. Whereas, on the Internet the name and contact information of your company can be found any day, any time, even in the dead of night. Customers can search for your profile and find it any time. You have worldwide exposure and are not limited geographically. Even people who are new just moving into the area, not familiar yet with local businesses, can find you. Your Website is always there and is not a one-time form of advertising. Once you pay for the Website to be built, you do not have to pay this fee ever again. The cost of hosting a Website is very inexpensive. Can you really afford NOT to have one?



Will customers really choose my company by judging its website?

Absolutely! Increasingly, the providers of customer services are searched by means of the Internet. Just imagine this situation as an example: You are in need of some construction. So you go online and search for construction companies. You find 2 in your area and you open the websites for each one to compare. One of them is visually appealing, interesting and you can find all the necessary information that you need. In fact, you get carried away browsing the site, and end up reading more than you initially needed. The other company has a website containing out-of-date contact information, texts with errors, besides the information is neither easy to find nor to read. Most likely, you will prefer the first service provider, as its image is considerably more appealing and professional than that of competitor's.



Aren't websites so easy to create that I could just entrust this job to a mere schoolboy in order to save money?

A schoolboy can create a website too, of course. But what exactly do you wish to achieve with your website? Do you want a professional image? Sure, he could put something together, but would it allow you to market yourself to the public as a serious, credible and professional business? Unfortunately, experience indicates that websites created by nonpros are obviously of a lower quality, and the customer often regrets his choice and ends up having to pay someone else ANYWAY to go back and fix the website to make it more appealing and functional to meet their needs. The following comparison would be relevant here - soccer (or football, baseball, hockey, etc) is played by both schoolboys and professional teams. Who would you rather pay tickets to go see? Therefore it is up to you to make a decision as to whether or not you would like to actually benefit from your investment. You cannot expect much, in the way of results, from a website that you invested little in.



Wont it take a long time for potential customers and current customers to learn about my new website?

This really depends on the owner of the website and how well a job he does in marketing the new site. The owner can display banners on other websites to bring traffic to his website, promote his website on Internet search engines, print the Web address on his business cards, receipts, invoices, etc, and can tell his customers about it on the voicemail when they call after hours, etc. All of this will influence how long it takes for customers to learn about a new website. Experience shows that a website can attract customers very quickly when handled properly, and the resulting yield can be quick as well.



I'm in a hurry. Can I just have a simple website put together quickly within one business day?

A high quality website, whether simple OR extensive, can never be created within one day. Although we work efficiently and quickly, and can take your time constraints into consideration, we also want to provide you with a quality product and will never just throw together something that looks cheap in a few hours, as this also reflects negatively on OUR image.

A website can be very simple, and yet still high quality. it must not appear too plain or low-grade. A website characterizes the company itself and indicates how much the company respects itself. When a website is low-grade, your image will fail, and this may influence your business very negatively. Therefore the style, design, information and provided options of the website must be considered very carefully. Unfortunately, there are cases when even large companies handle their websites carelessly. For example, they may place information containing printing errors on their website or their graphics may be interposed. This defeats the entire purpose of having a website, as it's goal is to improve the image of your company and make its name recognized, not to discredit yourself!



Can I get started even though I don't know what kind of a website I would like to have?

Yes. It is enough for a business owner just to be aware that his company needs its own website. There is no need to figure out in advance what exactly you would like it to be. You just need to express what you would like your website to accomplish to the Designer. Then it is up to the experts to design how it will look, the format of the content, features and the options available for your customers. Of course if you DO already know exactly what you want your website to look like, then we will follow your specifications. But this is not a requirement. If you have consulted with other website providers, and they asked you to draw or outline the end-product that you would like to receive, then they were wanting you to do part of THEIR job, and you have not met the right experts yet, until now.



Does this mean that I don't have to provide any of the information for the content of the website?

No. It is impossible to design a website without knowing as much as possible about the company itself. A good website provider will ask many questions prior to offering draft designs to help gather this information. Nobody knows your business better than YOU do. You will need to tell the Designer what information to include as content. Unfortunately, it happens sometimes that the website is already technically completed as far as structure and design go, but the customer still has not provided the information to put in it. So it remains just a blank website until that information is received. The faster the customer can provide the company information, the faster the website can be completed.


Is the work on the website over after the experts have completed its creation?

Not if you want to get the most benefit from your new website. When allocating a budget for website creation, it is always recommended that you take into account the actual promotion of your website. The promotion of a website includes advertising campaigns on the Internet and putting it in the Search Engines on the Web. The number of people who visit your website, as well as any major changes in the frequency of visits, must be monitored. Also, the amount of visitors and business you are yielding from particular online advertisements (for instance, banners on other websites advertising YOUR website) must be analyzed to monitor their effectiveness. We can take care of all of your website promotion and advertising.

In addition to promoting your website, your website also needs to be maintained well after the website is completed. For instance, the information in it must be updated on a regular basis. There is nothing worse than to open a website in March, 2007 and see that the section "News" contains a piece of news on some event back from year 2005 that is now irrelevant. Business owners must be aware that a website can replace one or even several people by providing information to customers and answering their questions. Still, the company should have a person within the company who will monitor the website and its contents from time to time for any necessary updates. As the Creator of your website, you would notify us immediately of any necessary changes or updates that you would like to be made to your website.



As the owner of the company, isn't it most important for ME to be pleased with the website?

Of course, as the owner, we want you to be pleased with your own company website. But most Owners will agree that their PRIMARY concern is to have a website that is pleasing to their customers, not themselves. Therefore, it's recommended that the owner listen to the suggestions and judgements of the Designers who have experience and expertise in creating websites that appeal to customers. As an example, You do not tell your doctor before the operation what kind of equipment, methods and anesthesia you want him to use, do you? Of course not. You trust the Doctor to do a good job because he is the expert. Another example would be an Aircraft pilot. Aircraft passengers never come up to the pilot telling him that they want the aircraft to fly a little lower, or a little higher, or to circle around that cloud over there for a while. They leave the flying up to the experts. Everybody has their own job to do.



Is it a good idea for me to have the option for customers to leave their comments on my website?

Some business owners think that such comments may do harm. However, it is a unique chance to demonstrate that the company is concerned about the feelings and opinions of its customers. Also, it allows the company to receive valuable feedback on what their customers like and dislike. Do you want your goods or services to be good? Then you need to know what your customers' opinions are about them!


The hard-working team at Teksapiens LLC came from a time when the Internet was first being developed, and was thought to just be a "fad", yet they were among the few who saw the far reaching affects of this new technology, and were already on board.

 

 

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